Category: the internship


eBay success!

I’m feeling good about the eBay project.  We had a few sales and the store has been up for about a month.  This is more than we ever would sell on the old store, which was also costing us a lot more to run per month.  eBay is much faster – with the combined help of Lindsay writing the descriptions, we’re getting the new Turkish jewelry put up.

PDail is talking about running a special to get people who live outside of Raleigh ordering products…It’s probably going to involve the store customers having an incentive to contact their friends/relatives and encourage them to get on our store!

If you still haven’t seen the site, check it out here:  http://stores.ebay.com/Beleza-jewelry-and-accessories

spring break

Hi everyone!  If you have landed here from either the Poole College of Management or the NCSU Bulletin, thanks for taking time to read about our project!  The interns are not in the “office” this week (aka the library); we are all going on break.

If this is the first time you have heard about our project, check out the rest of the blog!

Here are links to find out more:  Beleza Beleza on eBay

Interested in fair trade?  Contact me at ajmarti2@ncsu.edu

Also…some very good friends of mine from the Caldwell Fellows program are headed to Atencingo, México for spring break.  Check out Saul Flores’s story here: The Walk of the Immigrants

project featured in The Bulletin!

Some more publicity heads our way.  I’m super busy with a paper right now and we’re taking a break for Spring Break, but check out the article:

New World Order

eBay update

Our team is working on putting the store on ebay still. Today, Christian and I tried to put more lambas up, but for some reason ebay wouldn’t accept atll 27 of them so we’ll have to continue that later. Lindsay and I put up the alpaca and brass semiprecious bracelets and rings from our fair trade store as well as the pashmina scarves. We also had David Hunt from News Services, who is a public communication specialist, visit us today and take pictures for an article that will be posted in the ncsu.edu website about our fair trade store, Beleza.

Beleza specials at the party

This just in!!! Beleza specials on Saturday:

10-2 PM: E V E R Y T H I N G in the store 20%-50% off!

2-4 PM: Lucky prize! Draw a prize from a jar – discounts for 20% off, 50% off and FREE products!

Click here to RSVP to the event on Facebook:
http://www.facebook.com/event.php?eid=131457720256058

eBay can be personal, too

We’ve taken some steps to make sure our eBay store has a personal touch: one difference between our old online fair trade store and the eBay one is that we don’t have complete control over its appearance.  We can modify a lot of settings, but in the end eBay is eBay.  This is great because it’s a familiar and highly functional interface for customers.  However, it might seem a little impersonal.

Here are some things we’re doing to set ourselves apart from other eBay stores:

  • writing catchy product descriptions that say more than the specs of each product
  • including information on the artisans
  • putting the story of Beleza on our seller profile
  • using pictures of ourselves to model the jewelry (no worries, you won’t have to see any of the guys modeling)

I think we’re all having a lot of fun with this project; it’s definitely keeping us busy but I’m really enjoying myself!

We don't want to be this guy.

Another day’s work

Today I learned how to put the fair trade store‘s items on ebay. This is not a hard task, just time consuming.  Tomorrow Lindsey and IJ are going to take more pictures to put up for the store, hopefully they’ll portray the lambas in a way that provides the customer with a better view of them. By putting our items on ebay, our fair trade store is hopefully going to become more successful.

beleza products are beautiful

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Here are some of the pictures that Lindsay and IJ took last weekend.  These are all fair trade products.

Todays Mantra: E-Bay

Take a breath. Inhale. Exhale.    E.    Bay.    E.    Bay.    Concentrate all your energy on listing items and providing a visually balanced storefront for your customers. Now focus on your goals for the next couple weeks. Try not to overwhelm yourself. Feel the excitement from the upcoming item photo shoot enter your heightened consciousness. Now list more items. Don’t forget your other mantra. Fair trade store.   Fair.   Trade.   Store. We want Beleza to flourish in the online atmosphere and continue to build its reputation as a Fair.   Trade.   Store.