Category: eBay


eBay success!

I’m feeling good about the eBay project.  We had a few sales and the store has been up for about a month.  This is more than we ever would sell on the old store, which was also costing us a lot more to run per month.  eBay is much faster – with the combined help of Lindsay writing the descriptions, we’re getting the new Turkish jewelry put up.

PDail is talking about running a special to get people who live outside of Raleigh ordering products…It’s probably going to involve the store customers having an incentive to contact their friends/relatives and encourage them to get on our store!

If you still haven’t seen the site, check it out here:  http://stores.ebay.com/Beleza-jewelry-and-accessories

eBay update

Our team is working on putting the store on ebay still. Today, Christian and I tried to put more lambas up, but for some reason ebay wouldn’t accept atll 27 of them so we’ll have to continue that later. Lindsay and I put up the alpaca and brass semiprecious bracelets and rings from our fair trade store as well as the pashmina scarves. We also had David Hunt from News Services, who is a public communication specialist, visit us today and take pictures for an article that will be posted in the ncsu.edu website about our fair trade store, Beleza.

Beleza specials at the party

This just in!!! Beleza specials on Saturday:

10-2 PM: E V E R Y T H I N G in the store 20%-50% off!

2-4 PM: Lucky prize! Draw a prize from a jar – discounts for 20% off, 50% off and FREE products!

Click here to RSVP to the event on Facebook:
http://www.facebook.com/event.php?eid=131457720256058

eBay can be personal, too

We’ve taken some steps to make sure our eBay store has a personal touch: one difference between our old online fair trade store and the eBay one is that we don’t have complete control over its appearance.  We can modify a lot of settings, but in the end eBay is eBay.  This is great because it’s a familiar and highly functional interface for customers.  However, it might seem a little impersonal.

Here are some things we’re doing to set ourselves apart from other eBay stores:

  • writing catchy product descriptions that say more than the specs of each product
  • including information on the artisans
  • putting the story of Beleza on our seller profile
  • using pictures of ourselves to model the jewelry (no worries, you won’t have to see any of the guys modeling)

I think we’re all having a lot of fun with this project; it’s definitely keeping us busy but I’m really enjoying myself!

We don't want to be this guy.

Another day’s work

Today I learned how to put the fair trade store‘s items on ebay. This is not a hard task, just time consuming.  Tomorrow Lindsey and IJ are going to take more pictures to put up for the store, hopefully they’ll portray the lambas in a way that provides the customer with a better view of them. By putting our items on ebay, our fair trade store is hopefully going to become more successful.

beleza products are beautiful

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Here are some of the pictures that Lindsay and IJ took last weekend.  These are all fair trade products.

Todays Mantra: E-Bay

Take a breath. Inhale. Exhale.    E.    Bay.    E.    Bay.    Concentrate all your energy on listing items and providing a visually balanced storefront for your customers. Now focus on your goals for the next couple weeks. Try not to overwhelm yourself. Feel the excitement from the upcoming item photo shoot enter your heightened consciousness. Now list more items. Don’t forget your other mantra. Fair trade store.   Fair.   Trade.   Store. We want Beleza to flourish in the online atmosphere and continue to build its reputation as a Fair.   Trade.   Store.

time to shoot some photos

We’re working full-force on our eBay site – bringing a fair trade store online is no easy task.  PDail has picked out which products we should feature first.  I’m using an iterative project management technique – we will put our first 25 products up.  By going through this cycle once, we can learn from what we are doing before putting up too many things.  This is a good process I learned in a software development class last semester – it lets people working on the project have more flexibility in what they do.  I’m amazed by all of the features eBay has – when we make product listings for jewelry, it asks us for different details than it would for, say, our scarves.

We’ve had to make lots of business decisions – what will our free shipping offer be?  What kinds of shipping will we offer?  Which products should we list?  The list goes on…

Some of our interns might model our products for the photoshoot, which would give us nice personal photos to put on the Beleza site.