this blog is so powerful.

On Friday, I had the interns target the term “fair trade store” in our blog entries.  While we are coming up on the first page of google results for “fair trade,” we weren’t even the second page for “fair trade store.”

My reasoning for choosing this search term is that many people are searching for more information about the concept of fair trade when they google “fair trade” but if people want to buy products, they’re going to jump right in and hit “fair trade store.”  This cat and mouse game of keywords is what makes SEO so exciting.

It’s only monday, and we’re the second choice for “fair trade store.”

so fast - it happened in 4 days!

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starting…. now!

Today I created a project time log for the web team.  I provided them with three projects and some information as to when to begin them and an estimated time we should finish them.  The three projects to work on at the moment are creating an RSS feed, working on SEO’s, and updating the Beleza website.  I also researched Google analytics and began to figure out how to attract search engines to the Beleza websites.