On Friday, I had the interns target the term “fair trade store” in our blog entries. While we are coming up on the first page of google results for “fair trade,” we weren’t even the second page for “fair trade store.”
My reasoning for choosing this search term is that many people are searching for more information about the concept of fair trade when they google “fair trade” but if people want to buy products, they’re going to jump right in and hit “fair trade store.” This cat and mouse game of keywords is what makes SEO so exciting.
It’s only monday, and we’re the second choice for “fair trade store.”
so fast - it happened in 4 days!
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